BLUEBIRD TEA CO.

STYLISH ELEGANCE:

Client brief:

Create a visual identity for Bluebird Tea Co. that would work across its entire Christmas (2017) gifting range.

Communication challenge:

To reinforce Bluebird Tea Co.’s position as serious competitors in the luxury gifting market.

Resolution:

We wanted the brand to stand out within their sector (food + drink) but avoid clashing with the key visual trends of AW17; stylish elegance. After creating the visual motifs we were able to then seamlessly apply it across their range of products. Their hero product the Tea Advent Calendar made an appearance on ITV’s This Morning, and made it on the Telegraph’s must buy indie Christmas gifting list and subsequently became a sell out product.

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